{"id":29302,"date":"2025-12-11T18:53:06","date_gmt":"2025-12-11T17:53:06","guid":{"rendered":"https:\/\/edisonvscdesign.com\/?page_id=29302"},"modified":"2026-07-06T20:12:39","modified_gmt":"2026-07-06T18:12:39","slug":"proyectos-paginas-web","status":"publish","type":"page","link":"https:\/\/edisonvscdesign.com\/de\/proyectos-paginas-web\/","title":{"rendered":"Proyectos"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"29302\" class=\"elementor elementor-29302\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490c12d e-con-full e-flex e-con e-parent\" data-id=\"490c12d\" data-element_type=\"container\" data-e-type=\"container\" id=\"volverarriva\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-517073c e-con-full e-flex e-con e-child\" data-id=\"517073c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-775e266 e-con-full e-flex e-con e-child\" data-id=\"775e266\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26b59df elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"26b59df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>proyectos y<span style=\"color: var(--global-palette1);\"> casos de estudio<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b060ca7 elementor-widget__width-initial elementor-widget-tablet__width-auto elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"b060ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o web estrat\u00e9gico basado en <br>decisiones claras y funcionales<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03e0d89 e-con-full e-flex e-con e-child\" data-id=\"03e0d89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da3a99b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"da3a99b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"651\" height=\"325\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/06\/Arte-x6.png\" class=\"attachment-full size-full wp-image-43216\" alt=\"proyectos p\u00e1ginas web\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/06\/Arte-x6.png 651w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/06\/Arte-x6-300x150.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/06\/Arte-x6-18x9.png 18w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d672550 e-flex e-con-boxed e-con e-child\" data-id=\"d672550\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2ff7e elementor-laptop-align-center elementor-widget-laptop__width-auto e-transform e-transform elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"4d2ff7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:-45,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-45,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#proyectos\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2193<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921b015 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"921b015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#proyectos\">Explora mi trabajo <br>y mira c\u00f3mo los he creado<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4afdd8e elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"4afdd8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb1ad86 e-con-full e-flex e-con e-child\" data-id=\"fb1ad86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307ee64 elementor-widget__width-inherit elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial texto-circular elementor-widget elementor-widget-text-path\" data-id=\"307ee64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;text&quot;:&quot; Experiencias, \\u00fatiles, intuitivas y humanas \\u2014 DISE\\u00d1O \\u2014 Funciones, claridad e Impacto \\u2014 WEB \\u2014 Concepto, empat\\u00eda y creatividad \\u2014 UI\\\/UX \\u2014 &quot;,&quot;align_laptop&quot;:&quot;center&quot;,&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;link&quot;:{&quot;url&quot;:&quot;&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;}}\" data-widget_type=\"text-path.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-text-path\" data-text=\" Experiencias, &uacute;tiles, intuitivas y humanas &mdash; DISE&Ntilde;O &mdash; Funciones, claridad e Impacto &mdash; WEB &mdash; Concepto, empat&iacute;a y creatividad &mdash; UI\/UX &mdash; \" data-url=\"\/\/edisonvscdesign.com\/wp-content\/plugins\/elementor\/assets\/svg-paths\/circle.svg\" data-link-url=\"\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aab3b63 e-con-full e-flex e-con e-child\" data-id=\"aab3b63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70fd9a4 e-con-full e-flex e-con e-child\" data-id=\"70fd9a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be4ff78 elementor-widget__width-initial elementor-widget-laptop__width-inherit elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"be4ff78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>proyectos y<br \/><span style=\"color: var(--global-palette1);\">casos de estudio<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3df89 elementor-widget__width-initial elementor-widget-tablet__width-auto elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"fb3df89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Creando experiencias digitales, intuitivas y visualmente impactantes!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7558135 e-con-full e-flex e-con e-child\" data-id=\"7558135\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2080e75 elementor-laptop-align-center elementor-widget-laptop__width-auto e-transform e-transform elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2080e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:-45,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#proyectos\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u2193<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126ece5 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"126ece5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"#proyectos\">VER PROYECTOS<br>\nExplora mi trabajo y Casos de estudio<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa4e70d elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"fa4e70d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a18face elementor-widget-laptop__width-initial elementor-widget elementor-widget-html\" data-id=\"a18face\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.texto-circular {\n  transform-box: fill-box;\n  transform-origin: center;\n  transform: rotate(0deg);                 \/* estado inicial *\/\n  transition: transform 38s ease-in-out;    \/* regreso lento *\/\n}\n\n\/* Hover: activa animaci\u00f3n infinita *\/\n.texto-circular:hover {\n  animation: girar 20s linear infinite;\n}\n\n@keyframes girar {\n  0%   { transform: rotate(0deg); }\n  100% { transform: rotate(360deg); }\n}\n<\/style>\n\n<svg class=\"texto-circular\" viewbox=\"0 0 200 200\" width=\"200\" height=\"200\">\n  <defs>\n    <path id=\"circlePath\" d=\"M100,100 m-75,0 a75,75 0 1,1 150,0 a75,75 0 1,1 -150,0\"\/>\n  <\/defs>\n  <text font-size=\"14\" fill=\"black\">\n    <textpath href=\"#circlePath\"> <\/textpath>\n  <\/text>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a668c e-con-full e-flex e-con e-parent\" data-id=\"48a668c\" data-element_type=\"container\" data-e-type=\"container\" id=\"proyectos\">\n\t\t<div class=\"elementor-element elementor-element-43776e4 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"43776e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8d7a3ed e-con-full sticky-column e-flex e-con e-child\" data-id=\"8d7a3ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc042a8 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"dc042a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/id-smart.ec\" target=\"_blank\">\u2014 ID-Smart<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b2208 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"43b2208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digitalizaci\u00f3n sin complicaciones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c0229 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"99c0229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Es una plataforma de atenci\u00f3n al cliente \u2014un \u00fanico lugar donde se ofrece firma electr\u00f3nica y facturaci\u00f3n digital. Prioriza dirigir la comunicaci\u00f3n centrada y personalizada en sus clientes, as\u00ed tambi\u00e9n proveer de manera sencilla sus planes y servicios B2B y usuarios individuales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9b15f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d9b15f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6891a8 e-con-full e-flex e-con e-child\" data-id=\"f6891a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c00bc6 elementor-widget elementor-widget-heading\" data-id=\"9c00bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tecnolog\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1636c elementor-widget elementor-widget-heading\" data-id=\"0e1636c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WebEmpresarial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8454dba elementor-widget elementor-widget-heading\" data-id=\"8454dba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Posicionamiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8409bde elementor-widget elementor-widget-heading\" data-id=\"8409bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d31975 e-con-full e-flex e-con e-child\" data-id=\"4d31975\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassids-\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17e0e91 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"17e0e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot.png\" class=\"attachment-full size-full wp-image-37373\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot-248x300.png 248w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a108c77 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"a108c77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31785b2 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"31785b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Fricci\u00f3n Digital<\/b>\n<br>\nLa facturaci\u00f3n electr\u00f3nica se volvi\u00f3 obligatoria para el 100% de los contribuyentes (personas naturales y empresas).\n\nLos clientes ten\u00edan dificultad en la transici\u00f3n desde la facturaci\u00f3n tradicional hacia un sistema de facturaci\u00f3n digital y firma electr\u00f3nica.\nLas empresas y usuarios necesitaban implementar facturaci\u00f3n electr\u00f3nica, pero el proceso resultaba complejo y poco claro.\n\n\n<br><br>\n<b>Objetivo:<\/b><br>\nEl objetivo fue dise\u00f1ar una experiencia digital que ayudara a entender mejor el servicio, generara confianza y facilitara la solicitud de firma electr\u00f3nica y facturaci\u00f3n digital.\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b46fe elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"74b46fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b>\n<br> Dise\u00f1ar una identidad clara y profesional que transmitiera confianza desde el primer contacto.\nSe adapt\u00f3 el contenido para hablar de forma distinta a empresas y usuarios individuales seg\u00fan sus necesidades.\n\nSe simplific\u00f3 el proceso de solicitud para hacerlo m\u00e1s directo y f\u00e1cil de completar.\nLa estructura del sitio se organiz\u00f3 para guiar al usuario hacia la informaci\u00f3n clave como servicios, precios y contacto.\n\nTambi\u00e9n se redujo la fricci\u00f3n en los formularios y se a\u00f1adi\u00f3 contenido que ayudara a entender mejor la facturaci\u00f3n electr\u00f3nica.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fbde1 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32fbde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b23b802 e-con-full e-flex e-con e-child\" data-id=\"b23b802\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32563ad elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"32563ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png\" class=\"attachment-full size-full wp-image-37338\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b6efe4 e-con-full e-flex e-con e-child\" data-id=\"9b6efe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed58fd elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0ed58fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b><br>\nEl proyecto contribuy\u00f3 a incrementar las solicitudes de firma electr\u00f3nica y facilit\u00f3 la incorporaci\u00f3n de los usuarios a la facturaci\u00f3n digital.\n\nAdem\u00e1s, se simplific\u00f3 el proceso de contacto y el uso de los formularios, haciendo la experiencia m\u00e1s intuitiva y accesible para quienes utilizaban el servicio por primera vez.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe0f9f3 e-con-full e-flex e-con e-child\" data-id=\"fe0f9f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00f07ed elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"00f07ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"187\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png\" class=\"attachment-full size-full wp-image-37279\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png 318w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-18x12.png 18w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f17a4 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e5f17a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En conjunto, la plataforma se volvi\u00f3 m\u00e1s f\u00e1cil de entender y utilizar, permitiendo a los clientes orientarse con mayor claridad en cada paso y generando una mayor confianza durante todo el proceso.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a9280 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e4a9280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32c4da2 e-con-full e-flex e-con e-child\" data-id=\"32c4da2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c90f55 e-con-full e-flex e-con e-child\" data-id=\"8c90f55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2acb046 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2acb046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl proyecto reforz\u00f3 la importancia de simplificar procesos complejos y guiar mejor al usuario en servicios digitales de car\u00e1cter legal y t\u00e9cnico.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2efdf2 e-con-full e-flex e-con e-child\" data-id=\"d2efdf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a48d7 elementor-widget elementor-widget-heading\" data-id=\"f7a48d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39db8c3 elementor-widget elementor-widget-heading\" data-id=\"39db8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c64ccc elementor-widget elementor-widget-heading\" data-id=\"9c64ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714c25d elementor-widget elementor-widget-heading\" data-id=\"714c25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ilustraci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a342925 elementor-widget elementor-widget-heading\" data-id=\"a342925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1942cf elementor-widget elementor-widget-heading\" data-id=\"b1942cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20af185 elementor-widget elementor-widget-heading\" data-id=\"20af185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8f78fc e-con-full e-flex e-con e-child\" data-id=\"f8f78fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a8cf02d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a8cf02d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_laptop&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39aeb90 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"39aeb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Fricci\u00f3n digital<\/b>\n<br>La facturaci\u00f3n electr\u00f3nica se volvi\u00f3 obligatoria para el 100% de los contribuyentes (personas naturales y empresas).\n\nLos clientes ten\u00edan dificultad en la transici\u00f3n desde la facturaci\u00f3n tradicional hacia un sistema de facturaci\u00f3n digital y firma electr\u00f3nica.\nLas empresas y usuarios necesitaban implementar facturaci\u00f3n electr\u00f3nica, pero el proceso resultaba complejo y poco claro.\n<br><br>\n<b>Objetivo:<\/b>\n<br>\nDise\u00f1ar una experiencia digital clara e intuitiva que facilite la comprensi\u00f3n del servicio, genere confianza en los usuarios y simplifique la solicitud de firma electr\u00f3nica y facturaci\u00f3n digital.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0972a9 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e0972a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Investigaci\u00f3n:<\/b>\n<br>Se observ\u00f3 que los usuarios percib\u00edan el proceso de facturaci\u00f3n electr\u00f3nica como complejo y poco intuitivo, especialmente durante su primer contacto con el servicio.\n\nSe identificaron diferencias claras entre las necesidades de empresas y usuarios individuales, lo que influ\u00eda en la forma en que comprend\u00edan y buscaban la informaci\u00f3n.\n<br><br>\nLa navegaci\u00f3n y la estructura del servicio tend\u00edan a generar fricci\u00f3n, particularmente en los momentos clave de solicitud y llenado de formularios.\nTambi\u00e9n se detect\u00f3 que la falta de informaci\u00f3n clara sobre el proceso de facturaci\u00f3n electr\u00f3nica aumentaba la incertidumbre y el uso de su sistema.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d7886 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f2d7886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe76d9d e-con-full e-transform e-flex e-con e-child\" data-id=\"fe76d9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2954cbc elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"2954cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png\" class=\"attachment-full size-full wp-image-37338\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98be12 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"b98be12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"187\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png\" class=\"attachment-full size-full wp-image-37279\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png 318w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-18x12.png 18w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1968c9d e-con-full e-flex e-con e-child\" data-id=\"1968c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9e468 elementor-widget elementor-widget-heading\" data-id=\"8d9e468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b><br>\nEl proyecto contribuy\u00f3 a incrementar las solicitudes de firma electr\u00f3nica y facilit\u00f3 la incorporaci\u00f3n de los usuarios a la facturaci\u00f3n digital.\n\nAdem\u00e1s, se simplific\u00f3 el proceso de contacto y el uso de los formularios, haciendo la experiencia m\u00e1s intuitiva y accesible para quienes utilizaban el servicio por primera vez.\n\n<br><br>\nEn conjunto, la plataforma se volvi\u00f3 m\u00e1s f\u00e1cil de entender y utilizar, permitiendo a los clientes orientarse con mayor claridad en cada paso y generando una mayor confianza durante todo el proceso.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0688e elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ec0688e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1472a9 e-con-full e-transform e-flex e-con e-child\" data-id=\"f1472a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-1f6df1c e-con-full e-flex e-con e-child\" data-id=\"1f6df1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf4920 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"2cf4920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Lo que aprendimos<\/b>\n<br>\nEl proyecto evidenci\u00f3 que simplificar procesos complejos y acompa\u00f1ar mejor al usuario es clave en servicios digitales legales y t\u00e9cnicos, donde la claridad marca la diferencia en la confianza y adopci\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-014132a e-con-full e-flex e-con e-child\" data-id=\"014132a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00f8a03 elementor-widget elementor-widget-heading\" data-id=\"00f8a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5094c elementor-widget elementor-widget-heading\" data-id=\"9c5094c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prototipado<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66dc1b5 elementor-widget elementor-widget-heading\" data-id=\"66dc1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Illustrac\u00edon<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185e6a8 elementor-widget elementor-widget-heading\" data-id=\"185e6a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c499d elementor-widget elementor-widget-heading\" data-id=\"b8c499d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Branding<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a3149 elementor-widget elementor-widget-heading\" data-id=\"c3a3149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-344a4e5 elementor-widget elementor-widget-heading\" data-id=\"344a4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7decdf e-con-full e-flex e-con e-parent\" data-id=\"c7decdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a66e809 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"a66e809\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3f83fec e-con-full sticky-column e-flex e-con e-child\" data-id=\"3f83fec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-985351f elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"985351f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u2014 Fondsshop Vergleich<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e67589 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2e67589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visualizaci\u00f3n m\u00e1s directa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53774e4 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"53774e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una de mis principales responsabilidades mientras estuve en este proyecto, fue el redise\u00f1o de la plataforma, \u2014Una herramienta enfocada a la comparaci\u00f3n de fondos de inversi\u00f3n. Se oriento a la presentaci\u00f3n de datos financieros complejos de forma estructurada, con el objetivo de facilitar la comprensi\u00f3n del usuario dentro del sector de inversi\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34339e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"34339e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a1b62a e-con-full e-flex e-con e-child\" data-id=\"2a1b62a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-863c9f2 elementor-widget elementor-widget-heading\" data-id=\"863c9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finanzas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2befd elementor-widget elementor-widget-heading\" data-id=\"8a2befd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redise\u00f1o web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603f454 elementor-widget elementor-widget-heading\" data-id=\"603f454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usabilidad UI \/UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8f84b elementor-widget elementor-widget-heading\" data-id=\"ba8f84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f17a02 e-con-full e-flex e-con e-child\" data-id=\"4f17a02\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassfsv-\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5560a elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9f5560a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1.png\" class=\"attachment-full size-full wp-image-38961\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1-248x300.png 248w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5412d80 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"5412d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos.png\" class=\"attachment-full size-full wp-image-39124\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos.png 115w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos-114x300.png 114w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos-5x12.png 5w\" sizes=\"(max-width: 115px) 100vw, 115px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc759a e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"3cc759a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e02f688 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e02f688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<b>Problema:<\/b> \n<br> La plataforma presentaba dificultades de usabilidad y comunicaci\u00f3n visual, especialmente en la interpretaci\u00f3n de datos financieros complejos y en la lectura de contenidos extensos, lo que afectaba la claridad y la experiencia del usuario.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Optimizar la usabilidad del front end, mejorar la comprensi\u00f3n de los datos financieros y redefinir el tono de comunicaci\u00f3n para hacerlo m\u00e1s claro, accesible y confiable dentro del contexto del sector financiero.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda940c elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fda940c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b><br>\nRedise\u00f1o y reconceptualizaci\u00f3n del front end, incluyendo la mejora de visualizaciones de datos, la reestructuraci\u00f3n de textos extensos hacia un lenguaje m\u00e1s directo y la integraci\u00f3n de la interfaz con una base de datos actualizada para garantizar precisi\u00f3n y dinamismo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d52cc elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b9d52cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc86e5f e-con-full e-flex e-con e-child\" data-id=\"bc86e5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7e8863 e-con-full e-flex e-con e-child\" data-id=\"e7e8863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3dfe8e elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a3dfe8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b>\n<br>\nSe consigui\u00f3 una experiencia de usuario m\u00e1s clara, accesible y coherente, reforzando la percepci\u00f3n de transparencia y fiabilidad del portal dentro del sector de comparaci\u00f3n financiera.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40af01 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"f40af01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png\" class=\"attachment-full size-full wp-image-38978\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a576749 e-con-full e-flex e-con e-child\" data-id=\"a576749\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41e3cee elementor-widget-laptop__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"41e3cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png\" class=\"attachment-full size-full wp-image-38962\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601f756 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"601f756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d18218a e-con-full e-flex e-con e-child\" data-id=\"d18218a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72abf3f e-con-full e-flex e-con e-child\" data-id=\"72abf3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4857fe8 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4857fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl redise\u00f1o permiti\u00f3 mejorar la comprensi\u00f3n de datos mediante decisiones de dise\u00f1o centradas en claridad, estructura y dise\u00f1o visual, consolidando una comunicaci\u00f3n m\u00e1s efectiva entre informaci\u00f3n financiera y usuario.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1dee9f e-con-full e-flex e-con e-child\" data-id=\"c1dee9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba7722 elementor-widget elementor-widget-heading\" data-id=\"4ba7722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f427ba5 elementor-widget elementor-widget-heading\" data-id=\"f427ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632d6b7 elementor-widget elementor-widget-heading\" data-id=\"632d6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66643da elementor-widget elementor-widget-heading\" data-id=\"66643da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1adc0fe elementor-widget elementor-widget-heading\" data-id=\"1adc0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accesibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f11e9 elementor-widget elementor-widget-heading\" data-id=\"02f11e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00edder de Pruebas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bccbc64 e-con-full e-flex e-con e-child\" data-id=\"bccbc64\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1b5418f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"1b5418f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_laptop&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-730fa54 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"730fa54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Problema:<\/b> \n<br> La plataforma presentaba dificultades de usabilidad y comunicaci\u00f3n visual, especialmente en la interpretaci\u00f3n de datos financieros complejos y en la lectura de contenidos extensos, lo que afectaba la claridad y la experiencia del usuario.\n<br>\n<br>\n<b>Los clientes\u2019 su \u00e9xito es nuestro \u00e9xito<\/b>\n<br> \nCuando empec\u00e9 mis investigaciones preliminares y revis\u00e9 la informaci\u00f3n en una base de datos, el resultado y la hip\u00f3tesis definitoria del redise\u00f1o fue implementar y visualizar esa informaci\u00f3n para optimizar la usabilidad de la interfaz, mejorar la comprensi\u00f3n de los datos y la terminolog\u00eda mediante la creaci\u00f3n de un Glosario, redefiniendo as\u00ed el tono de comunicaci\u00f3n para hacerlo m\u00e1s claro, accesible y confiable dentro del contexto financiero.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e6187 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"18e6187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Evoluci\u00f3n y lenguaje de dise\u00f1o<\/b><br>\nEn el redise\u00f1o y la re-conceptualizaci\u00f3n de la UI\/UX, me enfoqu\u00e9 en mejorar la visualizaci\u00f3n de la informaci\u00f3n, los contenidos y reestructurar los textos extensos hacia un lenguaje m\u00e1s directo y accesible, y  tambi\u00e9n reflejar la informaci\u00f3n de la base de datos actualizada directamente en la interfaz. Todo esto para garantizar precisi\u00f3n, dinamismo y que los usuarios pudieran interactuar con la informaci\u00f3n de manera clara y efectiva.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df07286 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"df07286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa25eb6 e-con-full e-transform e-flex e-con e-child\" data-id=\"fa25eb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df97ee7 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"df97ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png\" class=\"attachment-full size-full wp-image-38978\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ad644 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"00ad644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png\" class=\"attachment-full size-full wp-image-38962\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d776b28 e-con-full e-flex e-con e-child\" data-id=\"d776b28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24f7876 elementor-widget elementor-widget-heading\" data-id=\"24f7876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<b>Un portal m\u00e1s claro<\/b>\n<br>\nEl resultado fue una experiencia de usuario m\u00e1s clara, accesible, coherente y moderna, donde cada elemento de la interfaz contribuye a que la informaci\u00f3n se perciba de manera transparente y confiable, reforzando as\u00ed la confianza de los usuarios en el portal dentro del sector de comparaci\u00f3n financiera.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fafadf6 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fafadf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a54b78 e-con-full e-transform e-flex e-con e-child\" data-id=\"0a54b78\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-4d08a37 e-con-full e-flex e-con e-child\" data-id=\"4d08a37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4345aa0 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"4345aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl redise\u00f1o permiti\u00f3 mejorar la comprensi\u00f3n de datos complejos mediante decisiones de dise\u00f1o centradas en claridad, estructura y coherencia visual, consolidando una comunicaci\u00f3n m\u00e1s efectiva entre informaci\u00f3n financiera y usuario.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e0d5e1 e-con-full e-flex e-con e-child\" data-id=\"7e0d5e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad83077 elementor-widget elementor-widget-heading\" data-id=\"ad83077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0d2bf elementor-widget elementor-widget-heading\" data-id=\"2a0d2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Redise\u00f1o<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c4c8a elementor-widget elementor-widget-heading\" data-id=\"a0c4c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Accesibilidad<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f90517 elementor-widget elementor-widget-heading\" data-id=\"2f90517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea05e5 elementor-widget elementor-widget-heading\" data-id=\"bea05e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Empatizar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6a7a9 elementor-widget elementor-widget-heading\" data-id=\"bd6a7a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L\u00edder de Pruebas<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8981fa e-con-full e-flex e-con e-parent\" data-id=\"d8981fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e29b5d0 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"e29b5d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-61d7575 e-con-full sticky-column e-flex e-con e-child\" data-id=\"61d7575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b69bbb1 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b69bbb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/einfachspanischlernen.de\" target=\"_blank\">\u2014 Einfach Spanisch Lernen<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea09614 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ea09614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idiomas y Servicios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0840c6 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f0840c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Es un sitio web enfocado a la ense\u00f1anza de idioma espa\u00f1ol y servicios de traducci\u00f3n e interpretaci\u00f3n intercultural. El proyecto representa tambi\u00e9n una marca profesional del sector idiom\u00e1tico que busca posicionar sus servicios, atraer alumnos, empresas y clientes interesados en traducci\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7f449 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dd7f449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0fb45e e-con-full e-flex e-con e-child\" data-id=\"e0fb45e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f299559 elementor-widget elementor-widget-heading\" data-id=\"f299559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Educaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a15e4 elementor-widget elementor-widget-heading\" data-id=\"f3a15e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marca Personal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b793647 elementor-widget elementor-widget-heading\" data-id=\"b793647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intercultural<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f40034 elementor-widget elementor-widget-heading\" data-id=\"1f40034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8aaf4b e-con-full e-flex e-con e-child\" data-id=\"c8aaf4b\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassesl-\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65212d6 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"65212d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115.png\" class=\"attachment-full size-full wp-image-39079\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115.png 115w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115-114x300.png 114w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115-5x12.png 5w\" sizes=\"(max-width: 115px) 100vw, 115px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce433e elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6ce433e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"304\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf.png\" class=\"attachment-full size-full wp-image-37395\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf-247x300.png 247w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed406c4 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"ed406c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be6d977 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"be6d977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Como empez\u00f3<\/b> \n<br>El proyecto nesesitava lograr diferenciar su propuesta y atraer alumnos de forma constante desde un entorno digital m\u00e1s personalizado.\nTambi\u00e9n necesitaba una forma m\u00e1s clara de comunicar sus planes de servicios y gestionar solicitudes de potenciales clientes.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> El objetivo fue construir una presencia online profesional que ayudara a captar alumnos y facilitar el contacto con distintos perfiles de clientes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baf9d9 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7baf9d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Dise\u00f1ando una personalidad:<\/b><br>\nSe dise\u00f1\u00f3 una identidad visual coherente que reforzara una imagen profesional y cercana con el p\u00fablico. Se estableci\u00f3 una paleta de colores frescos y modernos as\u00ed como un logotipo con acento.<br>\n<br>El sitio web se estructur\u00f3 para presentar claramente los servicios con fichas de producto y facilitar la conversi\u00f3n de visitas en consultas.<br><br>\nSe enfoc\u00f3 en dirigir la comunicaci\u00f3n por tel\u00e9fono, correo electr\u00f3nico y chat, a\u00f1adiendo widgets y utilizando principios que priorizan los dispositivos m\u00f3viles.\nSe a\u00f1adieron tambi\u00e9n formularios de contacto optimizados y se trabaj\u00f3 el SEO para mejorar la visibilidad en el mercado local.\n\n<br><br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0733f54 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0733f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb09c2e e-con-full e-flex e-con e-child\" data-id=\"fb09c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a43c1c9 e-con-full e-flex e-con e-child\" data-id=\"a43c1c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e794447 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e794447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b><br>\nEl proyecto aument\u00f3 las consultas desde la web y mejor\u00f3 el posicionamiento en buscadores.\nTambi\u00e9n consolid\u00f3 una imagen m\u00e1s profesional y facilit\u00f3 la gesti\u00f3n de nuevos clientes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6b801 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"ec6b801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png\" class=\"attachment-full size-full wp-image-37340\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db10078 e-con-full e-flex e-con e-child\" data-id=\"db10078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c97ade4 elementor-widget-laptop__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"c97ade4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png\" class=\"attachment-full size-full wp-image-37394\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186c716 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"186c716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c48f865 e-con-full e-flex e-con e-child\" data-id=\"c48f865\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e525029 e-con-full e-flex e-con e-child\" data-id=\"e525029\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3344ae5 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"3344ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>La claridad de la propuesta y la estructura del contenido son clave para convertir servicios personales en mercados competitivos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-308aa28 e-con-full e-flex e-con e-child\" data-id=\"308aa28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21eaa36 elementor-widget elementor-widget-heading\" data-id=\"21eaa36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b0760 elementor-widget elementor-widget-heading\" data-id=\"e7b0760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-473c60f elementor-widget elementor-widget-heading\" data-id=\"473c60f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374dc3a elementor-widget elementor-widget-heading\" data-id=\"374dc3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML\/CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b16350 elementor-widget elementor-widget-heading\" data-id=\"5b16350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71991fd elementor-widget elementor-widget-heading\" data-id=\"71991fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empatizar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaebf3 elementor-widget elementor-widget-heading\" data-id=\"9eaebf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1fed16 e-con-full e-flex e-con e-child\" data-id=\"b1fed16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ae7218b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"ae7218b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_laptop&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7645a elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cf7645a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>C\u00f3mo empez\u00f3<\/b> \n<br>El proyecto necesitava una manera de diferenciar su propuesta y atraer alumnos de forma constante desde un entorno digital m\u00e1s personalizado.\nAl mismo tiempo comunicar de una forma m\u00e1s clara sus diferentes planes de servicios y gestionar solicitudes de potenciales clientes.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Para este caso, se buscaba construir una presencia online profesional que ayudara a captar alumnos y facilitar el contacto con distintos tipos de clientes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e248ab8 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e248ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Dise\u00f1ando una personalidad:<\/b><br>\nSe dise\u00f1\u00f3 una identidad visual coherente que reforzara una imagen profesional y cercana con el p\u00fablico. Se estableci\u00f3 una paleta de colores frescos y modernos as\u00ed como un logotipo con acento.<br>\n<br>El sitio web se estructur\u00f3 para presentar claramente los servicios con fichas de producto y facilitar las visitas de consultas en conversi\u00f3n.<br><br>\nSe enfoc\u00f3 en dirigir una comunicaci\u00f3n m\u00e1s humana por tel\u00e9fono, correo electr\u00f3nico y chat, a\u00f1adiendo widgets y utilizando principios que priorizan los dispositivos m\u00f3viles.\nSe a\u00f1adieron tambi\u00e9n formularios de contacto optimizados y se trabaj\u00f3 el SEO para mejorar la visibilidad en el mercado local.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e9e36 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e0e9e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9936815 e-con-full e-transform e-flex e-con e-child\" data-id=\"9936815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-554f654 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"554f654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png\" class=\"attachment-full size-full wp-image-37340\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e5117 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"72e5117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png\" class=\"attachment-full size-full wp-image-37394\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d607347 e-con-full e-flex e-con e-child\" data-id=\"d607347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-125bbb2 elementor-widget elementor-widget-heading\" data-id=\"125bbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b>\n<br>\nEl proyecto aument\u00f3 las consultas desde la web y mejor\u00f3 su visibilidad y posicionamiento en buscadores.\nAdem\u00e1s, consolid\u00f3 una imagen m\u00e1s profesional logrando que la gesti\u00f3n de nuevos clientes fuera mucho m\u00e1s f\u00e1cil y directa.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b80d3 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97b80d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d011058 e-con-full e-transform e-flex e-con e-child\" data-id=\"d011058\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-10b9359 e-con-full e-flex e-con e-child\" data-id=\"10b9359\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fddfaa8 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"fddfaa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>Este proyecto mostr\u00f3 que la claridad de la propuesta y la estructura del contenido son clave para convertir servicios personales en mercados competitivos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52d6890 e-con-full e-flex e-con e-child\" data-id=\"52d6890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cfc7f5 elementor-widget elementor-widget-heading\" data-id=\"8cfc7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Empatizar<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef0dc2c elementor-widget elementor-widget-heading\" data-id=\"ef0dc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ddaac elementor-widget elementor-widget-heading\" data-id=\"d6ddaac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46908c3 elementor-widget elementor-widget-heading\" data-id=\"46908c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prototipado<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124a5ec elementor-widget elementor-widget-heading\" data-id=\"124a5ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Branding<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f952e96 elementor-widget elementor-widget-heading\" data-id=\"f952e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425ca57 elementor-widget elementor-widget-heading\" data-id=\"425ca57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">HTML\/CSS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec195e5 e-con-full e-flex e-con e-parent\" data-id=\"ec195e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c3c512 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"7c3c512\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a292b1c e-con-full sticky-column e-flex e-con e-child\" data-id=\"a292b1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0928cbb elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0928cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/grupochile.de\" target=\"_blank\">\u2014 Grupo Chile Berlin e.V<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8c1f4 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cb8c1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Danza, arte y proyecci\u00f3n cultural<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25abd14 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"25abd14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entre ritmo y tradici\u00f3n, el proyecto busca dar visibilidad a la danza como forma de identidad cultural. Adem\u00e1s transmitir un movimiento cultural activo y dejar una huella en su comunidad local. El sitio web refleja su arte, e invita a los visitantes a sentir la energ\u00eda del grupo, entender su propuesta y unirse a su viaje cultural.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b451d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"43b451d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1e11a6 e-con-full e-flex e-con e-child\" data-id=\"f1e11a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2ad97 elementor-widget elementor-widget-heading\" data-id=\"ef2ad97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9207eaa elementor-widget elementor-widget-heading\" data-id=\"9207eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organizaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a4540 elementor-widget elementor-widget-heading\" data-id=\"a1a4540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Arte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503eb58 elementor-widget elementor-widget-heading\" data-id=\"503eb58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Miembros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9144933 e-con-full e-flex e-con e-child\" data-id=\"9144933\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassgch-\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1eb8b0 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c1eb8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"303\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot.png\" class=\"attachment-full size-full wp-image-37386\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot-248x300.png 248w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a19d0c4 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"a19d0c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0df9e1b elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0df9e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Problema:<\/b> \n<br> Falta de una presencia digital clara que ayudara a atraer nuevos miembros, comunicar actividades y recibir apoyo para sus eventos culturales.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> fue construir una plataforma que representara su identidad cultural y facilitara la captaci\u00f3n de miembros, donaciones y difusi\u00f3n de eventos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b32e132 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b32e132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b><br>\nSe redise\u00f1\u00f3 el logotipo para modernizar la identidad visual sin perder su esencia cultural.\nEl sitio se estructur\u00f3 de forma clara para presentar la organizaci\u00f3n, sus actividades y formas de participaci\u00f3n.\n\nSe integraron formularios de contacto, galer\u00eda multimedia y un sistema de donaciones para apoyar sus iniciativas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9a943 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f9a943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88e4714 e-con-full e-flex e-con e-child\" data-id=\"88e4714\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3a6f606 e-con-full e-flex e-con e-child\" data-id=\"3a6f606\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4139731 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4139731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b>\n<br>\nEl proyecto aument\u00f3 la visibilidad online y gener\u00f3 nuevas consultas de personas interesadas en unirse.\nTambi\u00e9n facilit\u00f3 la participaci\u00f3n en eventos internacionales y la recepci\u00f3n de donaciones a trav\u00e9s del sitio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e9b8b elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"28e9b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png\" class=\"attachment-full size-full wp-image-37336\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c29265 e-con-full e-flex e-con e-child\" data-id=\"1c29265\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6833c2e elementor-widget-laptop__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"6833c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"182\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png\" class=\"attachment-full size-full wp-image-37315\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png 310w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-18x12.png 18w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aee2f8 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6aee2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f15c084 e-con-full e-flex e-con e-child\" data-id=\"f15c084\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4999fbb e-con-full e-flex e-con e-child\" data-id=\"4999fbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-396e714 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"396e714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nLa claridad en la estructura y la identidad visual marca una diferencia directa en c\u00f3mo las personas se conectan y participan en organizaciones culturales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3382de2 e-con-full e-flex e-con e-child\" data-id=\"3382de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7289345 elementor-widget elementor-widget-heading\" data-id=\"7289345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a35fff0 elementor-widget elementor-widget-heading\" data-id=\"a35fff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Documentaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513e6a3 elementor-widget elementor-widget-heading\" data-id=\"513e6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19c443 elementor-widget elementor-widget-heading\" data-id=\"b19c443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fotograf\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f5a32 elementor-widget elementor-widget-heading\" data-id=\"f0f5a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424f340 elementor-widget elementor-widget-heading\" data-id=\"424f340\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idiomas:  ES \/ DE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b40da6f e-con-full e-flex e-con e-child\" data-id=\"b40da6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-41f6e7a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"41f6e7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_laptop&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-949029e elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"949029e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Problema:<\/b> \n<br>El grupo-asociaci\u00f3n enfrentaba la falta de una presencia digital clara, lo que dificultaba atraer nuevos miembros, comunicar sus actividades y recibir el apoyo necesario para sus eventos culturales.\nNecesitaban un espacio online que reflejara su identidad art\u00edstica y les ayudara a conectar con su comunidad.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br>El objetivo fue crear una plataforma que reflejara su identidad cultural de manera clara y atractiva, a la vez que facilitara la captaci\u00f3n de nuevos miembros, las donaciones y la difusi\u00f3n de sus eventos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa63b4 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"faa63b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Investigaci\u00f3n:<\/b><br>\nCon 10 a\u00f1os de trayectoria en la escena cultural local, el grupo ya se hab\u00eda consolidado como una referencia en danza y arte. Sin embargo, carec\u00edan de un sitio web que reflejara su identidad cultural y facilitara la captaci\u00f3n de nuevos miembros, la difusi\u00f3n de sus eventos y la recepci\u00f3n de donaciones.\nLa investigaci\u00f3n demostr\u00f3 que, para seguir creciendo y conectar mejor con su comunidad, necesitaban un espacio digital que proyectara su arte y facilitara la interacci\u00f3n con su p\u00fablico,\n\n<br><br>\n<b>Soluci\u00f3n<\/b>\n<br>\nSe realizaron ajustes de su insignia \"logo\", manteniendo su esencia y optimizando su formato para distintas aplicaciones.\nEl sitio web fue estructurado de manera clara y accesible, facilitando la presentaci\u00f3n de la organizaci\u00f3n, sus actividades y las diversas formas en que la comunidad pod\u00eda participar.\n\nSe integraron formularios de contacto, una galer\u00eda multimedia que reflejaba su arte y cultura, y un sistema de solicitud de inscripciones y donaciones para apoyar sus iniciativas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9232f79 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9232f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e56c9f9 e-con-full e-transform e-flex e-con e-child\" data-id=\"e56c9f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0580ddb elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"0580ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png\" class=\"attachment-full size-full wp-image-37336\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8332c15 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"8332c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"182\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png\" class=\"attachment-full size-full wp-image-37315\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png 310w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-18x12.png 18w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5603467 e-con-full e-flex e-con e-child\" data-id=\"5603467\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61cb65a elementor-widget elementor-widget-heading\" data-id=\"61cb65a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<b>Resultado:<\/b>\n<br>El proyecto aument\u00f3 la visibilidad online, gener\u00f3 nuevas consultas de personas interesadas en unirse y facilit\u00f3 la participaci\u00f3n en eventos locales e internacionales. Tambi\u00e9n mejor\u00f3 la recepci\u00f3n de donaciones, fortaleciendo el apoyo a sus proyectos culturales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93b766e elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"93b766e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c937890 e-con-full e-transform e-flex e-con e-child\" data-id=\"c937890\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-232c4d4 e-con-full e-flex e-con e-child\" data-id=\"232c4d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13fab0a elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"13fab0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl proyecto fue interesante y se profundiz\u00f3 en su arte, la claridad y estructura como asociaci\u00f3n. Su identidad visual marca una diferencia directa en c\u00f3mo las personas se conectan y participan en organizaciones culturales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e1c533 e-con-full e-flex e-con e-child\" data-id=\"9e1c533\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0dfcd elementor-widget elementor-widget-heading\" data-id=\"7e0dfcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">N\u00facleo del proyecto<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d9951 elementor-widget elementor-widget-heading\" data-id=\"59d9951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e25bf elementor-widget elementor-widget-heading\" data-id=\"d0e25bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Fotograf\u00eda<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c7d56 elementor-widget elementor-widget-heading\" data-id=\"67c7d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prototipado<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9720edf elementor-widget elementor-widget-heading\" data-id=\"9720edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Documentaci\u00f3n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c6cd9 elementor-widget elementor-widget-heading\" data-id=\"97c6cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">HTML\/CSS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d2b03 elementor-widget elementor-widget-heading\" data-id=\"17d2b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f0185 e-con-full e-flex e-con e-parent\" data-id=\"76f0185\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f327042 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"f327042\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e2c9e2 e-con-full sticky-column e-flex e-con e-child\" data-id=\"6e2c9e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82fdd6 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e82fdd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u2014 Make Money in Bear Markets<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f6c479 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1f6c479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Landing de alta conversi\u00f3n -Trading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b0877 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"80b0877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Esto fue un curso digital de trading, centrado en estrategias para operar en escenarios bajistas. Se plante\u00f3 como una propuesta formativa dentro del entorno financiero, pensada para quienes no solo quieren entender el mercado, sino actuar cuando deja de ser favorable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c251b53 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c251b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c98e40f e-con-full e-flex e-con e-child\" data-id=\"c98e40f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b67d6 elementor-widget elementor-widget-heading\" data-id=\"b3b67d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finanzas \/Trading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0353a2 elementor-widget elementor-widget-heading\" data-id=\"e0353a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Landing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734e25f elementor-widget elementor-widget-heading\" data-id=\"734e25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usabilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7ab08 elementor-widget elementor-widget-heading\" data-id=\"4d7ab08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7d0159 e-con-full e-flex e-con e-child\" data-id=\"b7d0159\" data-element_type=\"container\" data-e-type=\"container\" id=\"glasstra-\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f391e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"63f391e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"297\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/tradebear-unten.png\" class=\"attachment-full size-full wp-image-39191\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/tradebear-unten.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/tradebear-unten-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e0a810 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"1e0a810\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06bd7b elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a06bd7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Planteamiento:<\/b> \n<br> Se necesitaba una landing page capaz de comunicar un producto financiero complejo de forma clara y atractiva, integrando adem\u00e1s procesos de compra, reserva e inscripci\u00f3n sin generar fricci\u00f3n en la experiencia del usuario.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Dise\u00f1ar una landing page optimizada para conversi\u00f3n que estructurara la informaci\u00f3n del curso de manera clara, transmitiera confianza en el entorno financiero y facilitara el proceso de inscripci\u00f3n y compra.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15849ee elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"15849ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b><br>\nDesarrollo de una landing page responsiva con integraci\u00f3n de identidad de marca, pasarela de pago y sistema de reserva. Se trabaj\u00f3 la experiencia UX\/UI para guiar al usuario de forma fluida desde la informaci\u00f3n del curso hasta la conversi\u00f3n final.<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f756271 elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f756271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab59a3a e-con-full e-flex e-con e-child\" data-id=\"ab59a3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d638fd e-con-full e-flex e-con e-child\" data-id=\"2d638fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1025c12 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1025c12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b>\n<br>\nSe obtuvo una experiencia de usuario coherente y orientada a conversi\u00f3n, mejorando la claridad del producto y facilitando el proceso de inscripci\u00f3n dentro de una estructura visual m\u00e1s atractiva y funcional.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3331e6 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"d3331e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png\" class=\"attachment-full size-full wp-image-37337\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90ad59a e-con-full e-flex e-con e-child\" data-id=\"90ad59a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c1957 elementor-widget-laptop__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"e7c1957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png\" class=\"attachment-full size-full wp-image-39172\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185715c elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"185715c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a28a0e e-con-full e-flex e-con e-child\" data-id=\"6a28a0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e481072 e-con-full e-flex e-con e-child\" data-id=\"e481072\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2651d46 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"2651d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nLa combinaci\u00f3n de dise\u00f1o UX\/UI y estructura de conversi\u00f3n permiti\u00f3 transformar un producto complejo en una experiencia clara, accesible y alineada con el lenguaje del sector financiero-educativo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1f475f e-con-full e-flex e-con e-child\" data-id=\"f1f475f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5caed elementor-widget elementor-widget-heading\" data-id=\"bb5caed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colaboraci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78d7b75 elementor-widget elementor-widget-heading\" data-id=\"78d7b75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aca1f9e elementor-widget elementor-widget-heading\" data-id=\"aca1f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403dabf elementor-widget elementor-widget-heading\" data-id=\"403dabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad8303 elementor-widget elementor-widget-heading\" data-id=\"fad8303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Funnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc3914 elementor-widget elementor-widget-heading\" data-id=\"1fc3914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db0bcd elementor-widget elementor-widget-heading\" data-id=\"7db0bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9c07f6 e-con-full e-flex e-con e-child\" data-id=\"f9c07f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-94c66de e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"94c66de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_laptop&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307f641 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"307f641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Planteamiento:<\/b> \n<br> Se necesitaba una landing page capaz de comunicar un producto financiero complejo de forma clara y atractiva, integrando adem\u00e1s procesos de compra, reserva e inscripci\u00f3n sin generar fricci\u00f3n en la experiencia del usuario.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Dise\u00f1ar una landing page optimizada para conversi\u00f3n que estructurara la informaci\u00f3n del curso de manera clara, transmitiera confianza en el entorno financiero y facilitara el proceso de inscripci\u00f3n y compra.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffad603 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ffad603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Investigaci\u00f3n y pasos<\/b><br>\nCon un briefing, contenidos y assets en mano, se desarroll\u00f3 una landing page responsiva que integraba identidad de marca, pasarela de pago y sistema de reserva. La experiencia UX\/UI se dise\u00f1\u00f3 para guiar al usuario de manera natural, llev\u00e1ndolo desde la informaci\u00f3n del curso hasta completar la conversi\u00f3n, asegurando que cada interacci\u00f3n fuera clara, fluida y sin fricciones..<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9255dc elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e9255dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bdf285 e-con-full e-transform e-flex e-con e-child\" data-id=\"0bdf285\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5dce3 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"2f5dce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png\" class=\"attachment-full size-full wp-image-37337\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d659d elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"f7d659d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png\" class=\"attachment-full size-full wp-image-39172\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d0572f e-con-full e-flex e-con e-child\" data-id=\"5d0572f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4df6e elementor-widget elementor-widget-heading\" data-id=\"ed4df6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Resultado:<\/b>\n<br>\nSe obtuvo una experiencia de usuario coherente y orientada a conversi\u00f3n, mejorando la claridad del producto y facilitando el proceso de inscripci\u00f3n dentro de una estructura visual m\u00e1s atractiva y funcional.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819255e elementor-widget-laptop__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"819255e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d54fa98 e-con-full e-transform e-flex e-con e-child\" data-id=\"d54fa98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-fcf3957 e-con-full e-flex e-con e-child\" data-id=\"fcf3957\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7c89a elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d7c89a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nLa combinaci\u00f3n de dise\u00f1o UX\/UI y estructura de conversi\u00f3n permiti\u00f3 transformar un producto complejo en una experiencia clara, accesible y alineada con el lenguaje del sector financiero-educativo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cca9441 e-con-full e-flex e-con e-child\" data-id=\"cca9441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fab6c3 elementor-widget elementor-widget-heading\" data-id=\"8fab6c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Colaboraci\u00f3n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4502ac2 elementor-widget elementor-widget-heading\" data-id=\"4502ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prototipado<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80fe6c8 elementor-widget elementor-widget-heading\" data-id=\"80fe6c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o UXI\/UX<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f5041 elementor-widget elementor-widget-heading\" data-id=\"e0f5041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74bc31d elementor-widget elementor-widget-heading\" data-id=\"74bc31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Integraci\u00f3n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99c984 elementor-widget elementor-widget-heading\" data-id=\"c99c984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d3a496 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"7d3a496\" data-element_type=\"container\" data-e-type=\"container\" id=\"proyectos\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-700fc32 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"700fc32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52aaf54 e-con-full sticky-column e-flex e-con e-child\" data-id=\"52aaf54\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassids\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4b329 elementor-widget elementor-widget-heading\" data-id=\"ae4b329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/id-smart.ec\">ID-Smart<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21aff8 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f21aff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2014 Digitalizaci\u00f3n sin complicaciones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46adf3e elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"46adf3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Es una plataforma de atenci\u00f3n al cliente \u2014un \u00fanico lugar donde se ofrece firma electr\u00f3nica y facturaci\u00f3n digital. Prioriza dirigir la comunicaci\u00f3n centrada y personalizada en sus clientes, as\u00ed tambi\u00e9n proveer de manera sencilla sus planes y servicios B2B y usuarios individuales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c559bf e-con-full e-flex e-con e-child\" data-id=\"8c559bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27af5b1 elementor-widget elementor-widget-heading\" data-id=\"27af5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tecnolog\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b9f27 elementor-widget elementor-widget-heading\" data-id=\"b1b9f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WebEmpresarial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7d6f4 elementor-widget elementor-widget-heading\" data-id=\"ed7d6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Posicionamiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04c0922 elementor-widget elementor-widget-heading\" data-id=\"04c0922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dbb6b4 e-con-full e-flex e-con e-child\" data-id=\"1dbb6b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4768dd2 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"4768dd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"250\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot.png\" class=\"attachment-full size-full wp-image-37373\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot-248x300.png 248w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSM-prot-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb359d e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"1eb359d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fabe54b elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fabe54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Fricci\u00f3n Digital<\/b>\n<br>\nLa facturaci\u00f3n electr\u00f3nica se volvi\u00f3 obligatoria para el 100% de los contribuyentes (personas naturales y empresas).\n\nLos clientes ten\u00edan dificultad en la transici\u00f3n desde la facturaci\u00f3n tradicional hacia un sistema de facturaci\u00f3n digital y firma electr\u00f3nica.\nLas empresas y usuarios necesitaban implementar facturaci\u00f3n electr\u00f3nica, pero el proceso resultaba complejo y poco claro.\n\n\n<br><br>\n<b>Objetivo:<\/b><br>\nEl objetivo fue dise\u00f1ar una experiencia digital que ayudara a entender mejor el servicio, generara confianza y facilitara la solicitud de firma electr\u00f3nica y facturaci\u00f3n digital.\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dad40 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d2dad40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b>\n<br> Dise\u00f1ar una identidad clara y profesional que transmitiera confianza desde el primer contacto.\nSe adapt\u00f3 el contenido para hablar de forma distinta a empresas y usuarios individuales seg\u00fan sus necesidades.\n\nSe simplific\u00f3 el proceso de solicitud para hacerlo m\u00e1s directo y f\u00e1cil de completar.\nLa estructura del sitio se organiz\u00f3 para guiar al usuario hacia la informaci\u00f3n clave como servicios, precios y contacto.\n\nTambi\u00e9n se redujo la fricci\u00f3n en los formularios y se a\u00f1adi\u00f3 contenido que ayudara a entender mejor la facturaci\u00f3n electr\u00f3nica.\n\n\n<br>\n\n<br>\n\n<b>Resultado:<\/b><br>\nEl proyecto ayud\u00f3 a aumentar las solicitudes de firma electr\u00f3nica y a impulsar la adopci\u00f3n de la facturaci\u00f3n digital.\nTambi\u00e9n se redujo la fricci\u00f3n en el proceso de contacto, haciendo m\u00e1s f\u00e1cil para los usuarios iniciar el servicio.\nEn general, mejor\u00f3 la comprensi\u00f3n del sistema y la percepci\u00f3n de confianza hacia la plataforma.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4986a3 e-con-full e-flex e-con e-child\" data-id=\"f4986a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad3b31 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"8ad3b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png\" class=\"attachment-full size-full wp-image-37338\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4df6c4 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"a4df6c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"187\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png\" class=\"attachment-full size-full wp-image-37279\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png 318w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-18x12.png 18w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ca43de e-con-full e-flex e-con e-child\" data-id=\"8ca43de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85e4930 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"85e4930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl proyecto reforz\u00f3 la importancia de simplificar procesos complejos y guiar mejor al usuario en servicios digitales de car\u00e1cter legal y t\u00e9cnico.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db5bed e-con-full e-flex e-con e-child\" data-id=\"6db5bed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc2606 elementor-widget elementor-widget-heading\" data-id=\"abc2606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de487dc elementor-widget elementor-widget-heading\" data-id=\"de487dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626412a elementor-widget elementor-widget-heading\" data-id=\"626412a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f6b3e elementor-widget elementor-widget-heading\" data-id=\"31f6b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ilustraci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8c081 elementor-widget elementor-widget-heading\" data-id=\"7c8c081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f402b elementor-widget elementor-widget-heading\" data-id=\"97f402b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7de13 elementor-widget elementor-widget-heading\" data-id=\"ec7de13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b6e4a3 e-con-full e-flex e-con e-child\" data-id=\"2b6e4a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-688f2a8 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"688f2a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7292287 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7292287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Fricci\u00f3n digital<\/b>\n<br>La facturaci\u00f3n electr\u00f3nica se volvi\u00f3 obligatoria para el 100% de los contribuyentes (personas naturales y empresas).\n\nLos clientes ten\u00edan dificultad en la transici\u00f3n desde la facturaci\u00f3n tradicional hacia un sistema de facturaci\u00f3n digital y firma electr\u00f3nica.\nLas empresas y usuarios necesitaban implementar facturaci\u00f3n electr\u00f3nica, pero el proceso resultaba complejo y poco claro.\n<br><br>\n<b>Objetivo:<\/b>\n<br>\nDise\u00f1ar una experiencia digital clara e intuitiva que facilite la comprensi\u00f3n del servicio, genere confianza en los usuarios y simplifique la solicitud de firma electr\u00f3nica y facturaci\u00f3n digital.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a2999 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d5a2999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Investigaci\u00f3n:<\/b>\n<br>Se observ\u00f3 que los usuarios percib\u00edan el proceso de facturaci\u00f3n electr\u00f3nica como complejo y poco intuitivo, especialmente durante su primer contacto con el servicio.\n\nSe identificaron diferencias claras entre las necesidades de empresas y usuarios individuales, lo que influ\u00eda en la forma en que comprend\u00edan y buscaban la informaci\u00f3n.\n<br><br>\nLa navegaci\u00f3n y la estructura del servicio tend\u00edan a generar fricci\u00f3n, particularmente en los momentos clave de solicitud y llenado de formularios.\nTambi\u00e9n se detect\u00f3 que la falta de informaci\u00f3n clara sobre el proceso de facturaci\u00f3n electr\u00f3nica aumentaba la incertidumbre y el uso de su sistema.\n\n<br>\n\n<br>\n\n<b>Resultado:<\/b><br>\nEl proyecto impuls\u00f3 el aumento de solicitudes de firma electr\u00f3nica y facilit\u00f3 la adopci\u00f3n de la facturaci\u00f3n digital por parte de los usuarios.\n\nSe redujo la fricci\u00f3n en el proceso de contacto y en el flujo de formularios, haci\u00e9ndolo m\u00e1s ligero, claro y menos abrumador para quienes iniciaban el servicio por primera vez.\n<br><br>\nEn conjunto, la experiencia del usuario se volvi\u00f3 m\u00e1s fluida y comprensible, mejorando la forma en que los clientes entend\u00edan el sistema en cada punto de interacci\u00f3n y fortaleciendo la confianza en la plataforma.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77f69bd e-con-full e-flex e-con e-child\" data-id=\"77f69bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a28bf7e e-con-full e-flex e-con e-child\" data-id=\"a28bf7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3a8f2 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"1e3a8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Lo que aprendimos<\/b>\n<br>\nEl proyecto evidenci\u00f3 que simplificar procesos complejos y acompa\u00f1ar mejor al usuario es clave en servicios digitales legales y t\u00e9cnicos, donde la claridad marca la diferencia en la confianza y adopci\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f84074f e-con-full e-flex e-con e-child\" data-id=\"f84074f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f66557a elementor-widget elementor-widget-heading\" data-id=\"f66557a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c818745 elementor-widget elementor-widget-heading\" data-id=\"c818745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d188c5f elementor-widget elementor-widget-heading\" data-id=\"d188c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Illustrac\u00edon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6270073 elementor-widget elementor-widget-heading\" data-id=\"6270073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f674c61 elementor-widget elementor-widget-heading\" data-id=\"f674c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce42617 elementor-widget elementor-widget-heading\" data-id=\"ce42617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555f263 elementor-widget elementor-widget-heading\" data-id=\"555f263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fa60d elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"32fa60d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png\" class=\"attachment-full size-full wp-image-37338\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/IDSmart-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24dfac elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"a24dfac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"318\" height=\"187\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png\" class=\"attachment-full size-full wp-image-37279\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk.png 318w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Idsm-desk-18x12.png 18w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a4408 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"04a4408\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53abad0 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"53abad0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3fca91d e-con-full sticky-column e-flex e-con e-child\" data-id=\"3fca91d\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassfsv\">\n\t\t\t\t<div class=\"elementor-element elementor-element-383ebc6 elementor-widget elementor-widget-heading\" data-id=\"383ebc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fondsshop Vergleich<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f11d60 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5f11d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2014 Resumen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c30e8 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"27c30e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una de mis principales responsabilidades mientras estuve en este proyecto, fue el redise\u00f1o de la plataforma, \u2014Una herramienta enfocada a la comparaci\u00f3n de fondos de inversi\u00f3n. Se oriento a la presentaci\u00f3n de datos financieros complejos de forma estructurada, con el objetivo de facilitar la comprensi\u00f3n del usuario dentro del sector de inversi\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e74f15 e-con-full e-flex e-con e-child\" data-id=\"9e74f15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e970e1 elementor-widget elementor-widget-heading\" data-id=\"7e970e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finanzas \/ inversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ea748 elementor-widget elementor-widget-heading\" data-id=\"26ea748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redise\u00f1o UX\/UI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43466ad elementor-widget elementor-widget-heading\" data-id=\"43466ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usabilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874ae43 elementor-widget elementor-widget-heading\" data-id=\"874ae43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fondos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-675547c e-con-full e-flex e-con e-child\" data-id=\"675547c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f799f1e elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"f799f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1.png\" class=\"attachment-full size-full wp-image-38961\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1-248x300.png 248w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-1-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3020953 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"3020953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos.png\" class=\"attachment-full size-full wp-image-39124\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos.png 115w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos-114x300.png 114w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Vsvg-4-datos-5x12.png 5w\" sizes=\"(max-width: 115px) 100vw, 115px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e863575 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"e863575\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8375f59 e-con-full e-flex e-con e-child\" data-id=\"8375f59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd57ec elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3dd57ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<b>Problema:<\/b> \n<br> La plataforma presentaba dificultades de usabilidad y comunicaci\u00f3n visual, especialmente en la interpretaci\u00f3n de datos financieros complejos y en la lectura de contenidos extensos, lo que afectaba la claridad y la experiencia del usuario.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Optimizar la usabilidad del front end, mejorar la comprensi\u00f3n de los datos financieros y redefinir el tono de comunicaci\u00f3n para hacerlo m\u00e1s claro, accesible y confiable dentro del contexto del sector financiero.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d810ac elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5d810ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b><br>\nRedise\u00f1o y reconceptualizaci\u00f3n del front end, incluyendo la mejora de visualizaciones de datos, la reestructuraci\u00f3n de textos extensos hacia un lenguaje m\u00e1s directo y la integraci\u00f3n de la interfaz con una base de datos actualizada para garantizar precisi\u00f3n y dinamismo.<br>\n<br>\n<b>Resultado:<\/b>\n<br>\nSe consigui\u00f3 una experiencia de usuario m\u00e1s clara, accesible y coherente, reforzando la percepci\u00f3n de transparencia y fiabilidad del portal dentro del sector de comparaci\u00f3n financiera.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f57103 e-con-full e-flex e-con e-child\" data-id=\"3f57103\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40c6c63 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"40c6c63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png\" class=\"attachment-full size-full wp-image-38978\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2f383 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"5f2f383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png\" class=\"attachment-full size-full wp-image-38962\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a856a6 e-con-full e-flex e-con e-child\" data-id=\"6a856a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e12933 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"9e12933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl redise\u00f1o permiti\u00f3 mejorar la comprensi\u00f3n de datos mediante decisiones de dise\u00f1o centradas en claridad, estructura y dise\u00f1o visual, consolidando una comunicaci\u00f3n m\u00e1s efectiva entre informaci\u00f3n financiera y usuario.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8219d2 e-con-full e-flex e-con e-child\" data-id=\"a8219d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61c7206 elementor-widget elementor-widget-heading\" data-id=\"61c7206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2778b34 elementor-widget elementor-widget-heading\" data-id=\"2778b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ced807 elementor-widget elementor-widget-heading\" data-id=\"3ced807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6d40b elementor-widget elementor-widget-heading\" data-id=\"4c6d40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ce671b elementor-widget elementor-widget-heading\" data-id=\"2ce671b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accesibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e6f8f elementor-widget elementor-widget-heading\" data-id=\"26e6f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Front end<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0308af5 elementor-widget elementor-widget-heading\" data-id=\"0308af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u00edder de Pruebas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f35dae1 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"f35dae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9a6c52 e-con-full e-flex e-con e-child\" data-id=\"f9a6c52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-654c593 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"654c593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Problema:<\/b> \n<br> La plataforma presentaba dificultades de usabilidad y comunicaci\u00f3n visual, especialmente en la interpretaci\u00f3n de datos financieros complejos y en la lectura de contenidos extensos, lo que afectaba la claridad y la experiencia del usuario.\n<br>\n<br>\n<b>Los clientes\u2019 su \u00e9xito es nuestro \u00e9xito<\/b>\n<br> \nCuando empec\u00e9 mis investigaciones preliminares y revis\u00e9 la informaci\u00f3n en una base de datos, el resultado y la hip\u00f3tesis definitoria del redise\u00f1o fue implementar y visualizar esa informaci\u00f3n para optimizar la usabilidad de la interfaz, mejorar la comprensi\u00f3n de los datos y la terminolog\u00eda mediante la creaci\u00f3n de un Glosario, redefiniendo as\u00ed el tono de comunicaci\u00f3n para hacerlo m\u00e1s claro, accesible y confiable dentro del contexto financiero.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95fc2e3 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"95fc2e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Evoluci\u00f3n y lenguaje de dise\u00f1o<\/b><br>\nEn el redise\u00f1o y la re-conceptualizaci\u00f3n de la UI\/UX, me enfoqu\u00e9 en mejorar la visualizaci\u00f3n de la informaci\u00f3n, los contenidos y reestructurar los textos extensos hacia un lenguaje m\u00e1s directo y accesible, y  tambi\u00e9n reflejar la informaci\u00f3n de la base de datos actualizada directamente en la interfaz. Todo esto para garantizar precisi\u00f3n, dinamismo y que los usuarios pudieran interactuar con la informaci\u00f3n de manera clara y efectiva. <br>\n<br>\n<b>Un portal m\u00e1s claro<\/b>\n<br>\nEl resultado fue una experiencia de usuario m\u00e1s clara, accesible, coherente y moderna, donde cada elemento de la interfaz contribuye a que la informaci\u00f3n se perciba de manera transparente y confiable, reforzando as\u00ed la confianza de los usuarios en el portal dentro del sector de comparaci\u00f3n financiera.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38bce9e e-con-full e-flex e-con e-child\" data-id=\"38bce9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ee9ede e-con-full e-flex e-con e-child\" data-id=\"9ee9ede\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025a54c elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"025a54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl redise\u00f1o permiti\u00f3 mejorar la comprensi\u00f3n de datos complejos mediante decisiones de dise\u00f1o centradas en claridad, estructura y coherencia visual, consolidando una comunicaci\u00f3n m\u00e1s efectiva entre informaci\u00f3n financiera y usuario.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2be23c7 e-con-full e-flex e-con e-child\" data-id=\"2be23c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e028586 elementor-widget elementor-widget-heading\" data-id=\"e028586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4e3ce elementor-widget elementor-widget-heading\" data-id=\"3d4e3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redise\u00f1o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edcd47 elementor-widget elementor-widget-heading\" data-id=\"9edcd47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accesibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-becd18b elementor-widget elementor-widget-heading\" data-id=\"becd18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0eb4da elementor-widget elementor-widget-heading\" data-id=\"e0eb4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empatizar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2ed6d elementor-widget elementor-widget-heading\" data-id=\"2e2ed6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lier de Puebas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b80f5 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"c7b80f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png\" class=\"attachment-full size-full wp-image-38978\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Fonsdshv-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f57a73 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"2f57a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png\" class=\"attachment-full size-full wp-image-38962\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Group-36284-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-320d774 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"320d774\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4421d22 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"4421d22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9862307 e-con-full sticky-column e-flex e-con e-child\" data-id=\"9862307\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassesl\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a92b70d elementor-widget elementor-widget-heading\" data-id=\"a92b70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/einfachspanischlernen.de\">Einfach Spanisch Lernen<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47c97c elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c47c97c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2014 Idioma y servicios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c624012 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c624012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Es un sitio web enfocado a la ense\u00f1anza de idioma espa\u00f1ol y servicios de traducci\u00f3n e interpretaci\u00f3n intercultural. El proyecto representa tambi\u00e9n una marca profesional del sector idiom\u00e1tico que busca posicionar sus servicios, atraer alumnos, empresas y clientes interesados en traducci\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d8f754 e-con-full e-flex e-con e-child\" data-id=\"6d8f754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12d2ac9 elementor-widget elementor-widget-heading\" data-id=\"12d2ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Educaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6cdef elementor-widget elementor-widget-heading\" data-id=\"3e6cdef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WebPersonal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f745d elementor-widget elementor-widget-heading\" data-id=\"41f745d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Posicionamiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3af69 elementor-widget elementor-widget-heading\" data-id=\"3a3af69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NuevosCursos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322434e e-con-full e-flex e-con e-child\" data-id=\"322434e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5034a elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"0d5034a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115.png\" class=\"attachment-full size-full wp-image-39079\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115.png 115w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115-114x300.png 114w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Wireframe-Esl-115-5x12.png 5w\" sizes=\"(max-width: 115px) 100vw, 115px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8e059 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"3f8e059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"304\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf.png\" class=\"attachment-full size-full wp-image-37395\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf-247x300.png 247w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-protf-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ca0630 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"8ca0630\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc853db elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fc853db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Como empez\u00f3<\/b> \n<br>El proyecto nesesitava lograr diferenciar su propuesta y atraer alumnos de forma constante desde un entorno digital m\u00e1s personalizado.\nTambi\u00e9n necesitaba una forma m\u00e1s clara de comunicar sus planes de servicios y gestionar solicitudes de potenciales clientes.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> El objetivo fue construir una presencia online profesional que ayudara a captar alumnos y facilitar el contacto con distintos perfiles de clientes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d34e8 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"20d34e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Dise\u00f1ando una personalidad:<\/b><br>\nSe dise\u00f1\u00f3 una identidad visual coherente que reforzara una imagen profesional y cercana con el p\u00fablico. Se estableci\u00f3 una paleta de colores frescos y modernos as\u00ed como un logotipo con acento.<br>\n<br>El sitio web se estructur\u00f3 para presentar claramente los servicios con fichas de producto y facilitar la conversi\u00f3n de visitas en consultas.<br><br>\nSe enfoc\u00f3 en dirigir la comunicaci\u00f3n por tel\u00e9fono, correo electr\u00f3nico y chat, a\u00f1adiendo widgets y utilizando principios que priorizan los dispositivos m\u00f3viles.\nSe a\u00f1adieron tambi\u00e9n formularios de contacto optimizados y se trabaj\u00f3 el SEO para mejorar la visibilidad en el mercado local.\n\n<br><br>\n\n<b>Resultado:<\/b><br>\nEl proyecto aument\u00f3 las consultas desde la web y mejor\u00f3 el posicionamiento en buscadores.\nTambi\u00e9n consolid\u00f3 una imagen m\u00e1s profesional y facilit\u00f3 la gesti\u00f3n de nuevos clientes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7186e29 e-con-full e-flex e-con e-child\" data-id=\"7186e29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fff590a elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"fff590a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png\" class=\"attachment-full size-full wp-image-37340\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b6153 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"51b6153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png\" class=\"attachment-full size-full wp-image-37394\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed8ec3 e-con-full e-flex e-con e-child\" data-id=\"6ed8ec3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e686211 elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"e686211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>La claridad de la propuesta y la estructura del contenido son clave para convertir servicios personales en mercados competitivos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d4bc1d e-con-full e-flex e-con e-child\" data-id=\"6d4bc1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c7dc8 elementor-widget elementor-widget-heading\" data-id=\"d0c7dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81eb0c1 elementor-widget elementor-widget-heading\" data-id=\"81eb0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95a26e elementor-widget elementor-widget-heading\" data-id=\"c95a26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb7803 elementor-widget elementor-widget-heading\" data-id=\"ccb7803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML\/CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8a8ba elementor-widget elementor-widget-heading\" data-id=\"5c8a8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-868afdf elementor-widget elementor-widget-heading\" data-id=\"868afdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empatizar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00dcad5 elementor-widget elementor-widget-heading\" data-id=\"00dcad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-967d8ec e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"967d8ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f8c45b elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9f8c45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Como empezo<\/b> \n<br>El proyecto necesitava una manera de diferenciar su propuesta y atraer alumnos de forma constante desde un entorno digital m\u00e1s personalizado.\nAl mismo tiempo comunicar de una forma m\u00e1s clara sus diferentes planes de servicios y gestionar solicitudes de potenciales clientes.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Para este caso, se buscaba construir una presencia online profesional que ayudara a captar alumnos y facilitar el contacto con distintos tipos de clientes.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2883a elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8d2883a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Dise\u00f1ando una personalidad:<\/b><br>\nSe dise\u00f1\u00f3 una identidad visual coherente que reforzara una imagen profesional y cercana con el p\u00fablico. Se estableci\u00f3 una paleta de colores frescos y modernos as\u00ed como un logotipo con acento.<br>\n<br>El sitio web se estructur\u00f3 para presentar claramente los servicios con fichas de producto y facilitar las visitas de consultas en conversi\u00f3n.<br><br>\nSe enfoc\u00f3 en dirigir una comunicaci\u00f3n m\u00e1s humana por tel\u00e9fono, correo electr\u00f3nico y chat, a\u00f1adiendo widgets y utilizando principios que priorizan los dispositivos m\u00f3viles.\nSe a\u00f1adieron tambi\u00e9n formularios de contacto optimizados y se trabaj\u00f3 el SEO para mejorar la visibilidad en el mercado local.\n\n<br><br>\n\n<b>Resultado:<\/b>\n<br>\nEl proyecto aument\u00f3 las consultas desde la web y mejor\u00f3 su visibilidad y posicionamiento en buscadores.\nAdem\u00e1s, consolid\u00f3 una imagen m\u00e1s profesional logrando que la gesti\u00f3n de nuevos clientes fuera mucho m\u00e1s f\u00e1cil y directa.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d60f4c e-con-full e-flex e-con e-child\" data-id=\"7d60f4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b6777f e-con-full e-flex e-con e-child\" data-id=\"1b6777f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3db8968 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"3db8968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>Este proyecto mostr\u00f3 que la claridad de la propuesta y la estructura del contenido son clave para convertir servicios personales en mercados competitivos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e82153e e-con-full e-flex e-con e-child\" data-id=\"e82153e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a65393 elementor-widget elementor-widget-heading\" data-id=\"3a65393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empatizar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9318a25 elementor-widget elementor-widget-heading\" data-id=\"9318a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6d0db elementor-widget elementor-widget-heading\" data-id=\"3b6d0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0084a1 elementor-widget elementor-widget-heading\" data-id=\"a0084a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96baa7c elementor-widget elementor-widget-heading\" data-id=\"96baa7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1212362 elementor-widget elementor-widget-heading\" data-id=\"1212362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3503dc8 elementor-widget elementor-widget-heading\" data-id=\"3503dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML\/CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd3a5e elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"1cd3a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png\" class=\"attachment-full size-full wp-image-37340\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/ESL-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c98ac4 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"3c98ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png\" class=\"attachment-full size-full wp-image-37394\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Esl-desk-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41a27f0 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"41a27f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6d09a3a e-con-full sticky-parent e-flex e-con e-child\" data-id=\"6d09a3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-18d539d e-con-full sticky-column e-flex e-con e-child\" data-id=\"18d539d\" data-element_type=\"container\" data-e-type=\"container\" id=\"glassgch\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab882c0 elementor-widget elementor-widget-heading\" data-id=\"ab882c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/grupochile.de\">Grupo Chile Berlin e.V<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41536a9 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41536a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2014 Danza, arte y proyecci\u00f3n cultural<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f222864 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f222864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entre ritmo y tradici\u00f3n, el proyecto busca dar visibilidad a la danza como forma de identidad cultural. Adem\u00e1s transmitir un movimiento cultural activo y dejar una huella en su comunidad local. El sitio web refleja su arte, e invita a los visitantes a sentir la energ\u00eda del grupo, entender su propuesta y unirse a su viaje cultural.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa4d2af e-con-full e-flex e-con e-child\" data-id=\"aa4d2af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a059bd elementor-widget elementor-widget-heading\" data-id=\"0a059bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ArteCutura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f72b9c elementor-widget elementor-widget-heading\" data-id=\"7f72b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WebDesign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712b680 elementor-widget elementor-widget-heading\" data-id=\"712b680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organizaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea5429 elementor-widget elementor-widget-heading\" data-id=\"bea5429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AtraerMiembros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-706b748 e-con-full e-flex e-con e-child\" data-id=\"706b748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b72a258 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"b72a258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"303\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot.png\" class=\"attachment-full size-full wp-image-37386\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot-248x300.png 248w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GCH-prot-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-538bf67 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"538bf67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0d31214 e-con-full e-flex e-con e-child\" data-id=\"0d31214\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-207804f elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"207804f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<b>Problema:<\/b> \n<br> Falta de una presencia digital clara que ayudara a atraer nuevos miembros, comunicar actividades y recibir apoyo para sus eventos culturales.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> fue construir una plataforma que representara su identidad cultural y facilitara la captaci\u00f3n de miembros, donaciones y difusi\u00f3n de eventos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9352eaf elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9352eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b><br>\nSe redise\u00f1\u00f3 el logotipo para modernizar la identidad visual sin perder su esencia cultural.\nEl sitio se estructur\u00f3 de forma clara para presentar la organizaci\u00f3n, sus actividades y formas de participaci\u00f3n.\n\nSe integraron formularios de contacto, galer\u00eda multimedia y un sistema de donaciones para apoyar sus iniciativas.\n<br>\n<br>\n<b>Resultado:<\/b>\n<br>\nEl proyecto aument\u00f3 la visibilidad online y gener\u00f3 nuevas consultas de personas interesadas en unirse.\nTambi\u00e9n facilit\u00f3 la participaci\u00f3n en eventos internacionales y la recepci\u00f3n de donaciones a trav\u00e9s del sitio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51133fb e-con-full e-flex e-con e-child\" data-id=\"51133fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a84ae elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"25a84ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png\" class=\"attachment-full size-full wp-image-37336\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a6edb elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c7a6edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"182\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png\" class=\"attachment-full size-full wp-image-37315\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png 310w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-18x12.png 18w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e337389 e-con-full e-flex e-con e-child\" data-id=\"e337389\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30badee elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"30badee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nLa claridad en la estructura y la identidad visual marca una diferencia directa en c\u00f3mo las personas se conectan y participan en organizaciones culturales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3461b e-con-full e-flex e-con e-child\" data-id=\"6c3461b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b0cabb elementor-widget elementor-widget-heading\" data-id=\"9b0cabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cac9430 elementor-widget elementor-widget-heading\" data-id=\"cac9430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Documentaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fdef4f elementor-widget elementor-widget-heading\" data-id=\"9fdef4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee0a2c elementor-widget elementor-widget-heading\" data-id=\"8ee0a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fotograf\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f6bae elementor-widget elementor-widget-heading\" data-id=\"a5f6bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115ad78 elementor-widget elementor-widget-heading\" data-id=\"115ad78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Idiomas:  ES \/ DE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c13254f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c13254f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0f2d5c e-con-full e-flex e-con e-child\" data-id=\"e0f2d5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b0749 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"55b0749\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Problema:<\/b> \n<br>El grupo-asociaci\u00f3n enfrentaba la falta de una presencia digital clara, lo que dificultaba atraer nuevos miembros, comunicar sus actividades y recibir el apoyo necesario para sus eventos culturales.\nNecesitaban un espacio online que reflejara su identidad art\u00edstica y les ayudara a conectar con su comunidad.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br>El objetivo fue crear una plataforma que reflejara su identidad cultural de manera clara y atractiva, a la vez que facilitara la captaci\u00f3n de nuevos miembros, las donaciones y la difusi\u00f3n de sus eventos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62209bc elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"62209bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Investigaci\u00f3n:<\/b><br>\nCon 10 a\u00f1os de trayectoria en la escena cultural local, el grupo ya se hab\u00eda consolidado como una referencia en danza y arte. Sin embargo, carec\u00edan de un sitio web que reflejara su identidad cultural y facilitara la captaci\u00f3n de nuevos miembros, la difusi\u00f3n de sus eventos y la recepci\u00f3n de donaciones.\nLa investigaci\u00f3n demostr\u00f3 que, para seguir creciendo y conectar mejor con su comunidad, necesitaban un espacio digital que proyectara su arte y facilitara la interacci\u00f3n con su p\u00fablico,\n\n<br><br>\n<b>Soluci\u00f3n<\/b>\n<br>\nSe realizaron ajustes si insignia \"logo\", manteniendo su esencia y optimizando su formato para distintas aplicaciones.\nEl sitio web fue estructurado de manera clara y accesible, facilitando la presentaci\u00f3n de la organizaci\u00f3n, sus actividades y las diversas formas en que la comunidad pod\u00eda participar.\n\nSe integraron formularios de contacto, una galer\u00eda multimedia que reflejaba su arte y cultura, y un sistema de solicitud de inscripciones y donaciones para apoyar sus iniciativas.<br>\n<br>\n<b>Resultado:<\/b>\n<br>El proyecto aument\u00f3 la visibilidad online, gener\u00f3 nuevas consultas de personas interesadas en unirse y facilit\u00f3 la participaci\u00f3n en eventos locales e internacionales. Tambi\u00e9n mejor\u00f3 la recepci\u00f3n de donaciones, fortaleciendo el apoyo a sus proyectos culturales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-697cd6b e-con-full e-flex e-con e-child\" data-id=\"697cd6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ed67c7 e-con-full e-flex e-con e-child\" data-id=\"5ed67c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c754e1b elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"c754e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nEl proyecto fue interesante y se profundiz\u00f3 en su arte, la claridad y estructura como asociaci\u00f3n. Su identidad visual marca una diferencia directa en c\u00f3mo las personas se conectan y participan en organizaciones culturales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d30703 e-con-full e-flex e-con e-child\" data-id=\"3d30703\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-145679c elementor-widget elementor-widget-heading\" data-id=\"145679c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d63441 elementor-widget elementor-widget-heading\" data-id=\"0d63441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ui \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a995d elementor-widget elementor-widget-heading\" data-id=\"38a995d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fotograf\u00eda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f882ca7 elementor-widget elementor-widget-heading\" data-id=\"f882ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b2c08 elementor-widget elementor-widget-heading\" data-id=\"e8b2c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Documentaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1bca75 elementor-widget elementor-widget-heading\" data-id=\"f1bca75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML\/CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5722930 elementor-widget elementor-widget-heading\" data-id=\"5722930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copy Editor + SEO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1159f elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"fd1159f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png\" class=\"attachment-full size-full wp-image-37336\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/GChile-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a118daf elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"a118daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"182\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png\" class=\"attachment-full size-full wp-image-37315\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk.png 310w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-300x176.png 300w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Gch-desk-18x12.png 18w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d8204 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"23d8204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e82c673 e-con-full sticky-parent e-flex e-con e-child\" data-id=\"e82c673\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8ba4619 e-con-full sticky-column e-flex e-con e-child\" data-id=\"8ba4619\" data-element_type=\"container\" data-e-type=\"container\" id=\"glasstra\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d75f03a elementor-widget elementor-widget-heading\" data-id=\"d75f03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make Money in Bear Markets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab7653 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"eab7653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2014 Landing de alta conversi\u00f3n -Trading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1a92a elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bb1a92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Esto fue un curso digital de trading, centrado en estrategias para operar en escenarios bajistas. Se plante\u00f3 como una propuesta formativa dentro del entorno financiero, pensada para quienes no solo quieren entender el mercado, sino actuar cuando deja de ser favorable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2012296 e-con-full e-flex e-con e-child\" data-id=\"2012296\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5f2d9 elementor-widget elementor-widget-heading\" data-id=\"1a5f2d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finanzas \/Trading<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2e84f elementor-widget elementor-widget-heading\" data-id=\"8f2e84f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LandingPage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92e8b2 elementor-widget elementor-widget-heading\" data-id=\"c92e8b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usabilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196cce4 elementor-widget elementor-widget-heading\" data-id=\"196cce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b698dcc e-con-full e-flex e-con e-child\" data-id=\"b698dcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a47efb elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"5a47efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"302\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Frame-tradebear-2oben.png\" class=\"attachment-full size-full wp-image-39180\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Frame-tradebear-2oben.png 115w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Frame-tradebear-2oben-114x300.png 114w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/Frame-tradebear-2oben-5x12.png 5w\" sizes=\"(max-width: 115px) 100vw, 115px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef94311 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"ef94311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"297\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/tradebear-unten.png\" class=\"attachment-full size-full wp-image-39191\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/tradebear-unten.png 250w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/tradebear-unten-10x12.png 10w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1ba4d8 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"b1ba4d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b526d0b e-con-full e-flex e-con e-child\" data-id=\"b526d0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b33af2 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9b33af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Planteamiento:<\/b> \n<br> Se necesitaba una landing page capaz de comunicar un producto financiero complejo de forma clara y atractiva, integrando adem\u00e1s procesos de compra, reserva e inscripci\u00f3n sin generar fricci\u00f3n en la experiencia del usuario.\n<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Dise\u00f1ar una landing page optimizada para conversi\u00f3n que estructurara la informaci\u00f3n del curso de manera clara, transmitiera confianza en el entorno financiero y facilitara el proceso de inscripci\u00f3n y compra.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a705058 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a705058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Soluci\u00f3n:<\/b><br>\nDesarrollo de una landing page responsiva con integraci\u00f3n de identidad de marca, pasarela de pago y sistema de reserva. Se trabaj\u00f3 la experiencia UX\/UI para guiar al usuario de forma fluida desde la informaci\u00f3n del curso hasta la conversi\u00f3n final.<br>\n<br>\n<b>Resultado:<\/b>\n<br>\nSe obtuvo una experiencia de usuario coherente y orientada a conversi\u00f3n, mejorando la claridad del producto y facilitando el proceso de inscripci\u00f3n dentro de una estructura visual m\u00e1s atractiva y funcional.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09be140 e-con-full e-flex e-con e-child\" data-id=\"09be140\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-477d23c elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"477d23c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png\" class=\"attachment-full size-full wp-image-37337\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89234c8 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"89234c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png\" class=\"attachment-full size-full wp-image-39172\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5777b62 e-con-full e-flex e-con e-child\" data-id=\"5777b62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9385f1d elementor-widget-laptop__width-inherit elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"9385f1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nLa combinaci\u00f3n de dise\u00f1o UX\/UI y estructura de conversi\u00f3n permiti\u00f3 transformar un producto complejo en una experiencia clara, accesible y alineada con el lenguaje del sector financiero-educativo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72dbb7a e-con-full e-flex e-con e-child\" data-id=\"72dbb7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c666826 elementor-widget elementor-widget-heading\" data-id=\"c666826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d2c7b elementor-widget elementor-widget-heading\" data-id=\"f2d2c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccdb0f elementor-widget elementor-widget-heading\" data-id=\"dccdb0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UI \/ UX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4541505 elementor-widget elementor-widget-heading\" data-id=\"4541505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb24e2b elementor-widget elementor-widget-heading\" data-id=\"cb24e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Funnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6834e3f elementor-widget elementor-widget-heading\" data-id=\"6834e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0cb24 elementor-widget elementor-widget-heading\" data-id=\"2f0cb24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Definir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-692c23c e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"692c23c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-821f058 e-con-full e-flex e-con e-child\" data-id=\"821f058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175787f elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"175787f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Problema:<\/b> \n<br> no exist\u00eda una landing que comunicara el curso de forma clara y atractiva, ni que integrara los procesos de compra, reserva e inscripci\u00f3n sin generar fricci\u00f3n en la experiencia del usuario. La p\u00e1gina pod\u00eda confundir, dificultar la inscripci\u00f3n o hacer que los interesados abandonaran el proceso.<br>\n<br>\n<b>Objetivo:<\/b>\n<br> Se buscaba dise\u00f1ar una landing optimizada para conversi\u00f3n, capaz de estructurar la informaci\u00f3n del curso de manera clara, transmitir confianza en el entorno financiero y facilitar todo el proceso de inscripci\u00f3n y compra, asegurando que cada interacci\u00f3n fuera intuitiva y sin obst\u00e1culos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4703c05 elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4703c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Cada paso, pensado para avanzar:<\/b><br>\nCon un briefing, contenidos y assets en mano, se desarroll\u00f3 una landing page responsiva que integraba identidad de marca, pasarela de pago y sistema de reserva. La experiencia UX\/UI se dise\u00f1\u00f3 para guiar al usuario de manera natural, llev\u00e1ndolo desde la informaci\u00f3n del curso hasta completar la conversi\u00f3n, asegurando que cada interacci\u00f3n fuera clara, fluida y sin fricciones..<br>\n<br>\n<b>Resultado:<\/b>\n<br>\nLa landing resultante ofreci\u00f3 una experiencia digital coherente y orientada a la conversi\u00f3n, donde la informaci\u00f3n del curso se present\u00f3 con claridad y el proceso de inscripci\u00f3n se volvi\u00f3 sencillo y directo. La estructura visual, atractiva y funcional, permiti\u00f3 que los usuarios avanzaran sin fricciones, haciendo que cada interacci\u00f3n se sintiera natural y confiable.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3970740 e-con-full e-flex e-con e-child\" data-id=\"3970740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bfcf879 e-con-full e-flex e-con e-child\" data-id=\"bfcf879\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5744655 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"5744655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Conclusiones:<\/b>\n<br>\nLa combinaci\u00f3n de dise\u00f1o UX\/UI y estructura de conversi\u00f3n permiti\u00f3 transformar un producto complejo en una experiencia clara, accesible y alineada con el lenguaje del sector financiero-educativo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b7d05b e-con-full e-flex e-con e-child\" data-id=\"4b7d05b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f611200 elementor-widget elementor-widget-heading\" data-id=\"f611200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototipado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4738d1 elementor-widget elementor-widget-heading\" data-id=\"f4738d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o UX\/UI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-022d7aa elementor-widget elementor-widget-heading\" data-id=\"022d7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77b1fc elementor-widget elementor-widget-heading\" data-id=\"f77b1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integraci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d4739 elementor-widget elementor-widget-heading\" data-id=\"10d4739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HTML \/ CSS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f74d3d elementor-widget elementor-widget-heading\" data-id=\"0f74d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecb8c5a elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"ecb8c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"750\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png\" class=\"attachment-full size-full wp-image-37337\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil.png 374w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-150x300.png 150w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/TraderIQ-Movil-6x12.png 6w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e83fd elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"a6e83fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"237\" src=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png\" class=\"attachment-full size-full wp-image-39172\" alt=\"\" srcset=\"https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets.png 291w, https:\/\/edisonvscdesign.com\/wp-content\/uploads\/2026\/04\/bearMarkets-15x12.png 15w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dec4e6 e-con-full e-flex e-con e-parent\" data-id=\"0dec4e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2dd8ac elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2dd8ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Te imaginas<br \/>tu proyecto con un<span style=\"color: var(--global-palette2);\"><br \/>sitio web estrat\u00e9gico<br \/><span style=\"color: var(--global-palette14);\">que realmente lo represente?<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6318dc e-con-full e-flex e-con e-child\" data-id=\"f6318dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1963579 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"1963579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Si esa idea resuena contigo y te interesa explorar esa posibilidad, podemos conversar sobre tu proyecto.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9473dc0 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9473dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"mailto:kontakt@edisonvscdesign.com\">\u2500<\/a><a style=\"color: #999999;\" href=\"mailto:kontakt@edisonvscdesign.com\">\u2500<\/a><a style=\"color: #999999;\" href=\"mailto:kontakt@edisonvscdesign.com\"> Kontaktiere mich<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b127463 e-flex e-con-boxed e-con e-parent\" data-id=\"b127463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aeefa98 e-con-full e-flex e-con e-child\" data-id=\"aeefa98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78c109b elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"78c109b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd234f elementor-widget__width-auto elementor-fixed e-transform back-to-top elementor-view-stacked elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"4dd234f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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